Whether it's in-app or on the web, at TikTok, we strive to inspire creativity and bring joy. Through every new trend discovered, a shared video between friends, or life hacks learned, TikTok's look an

Introducing TikTok Sans: TikTok's new bespoke typeface

https://newsroom.tiktok.com/en-us/introducing-tiktok-sans

I mean…now I’m curious. How much do you think they were paying for proxima nova? I don’t know why, but I never considered this as a reason why companies commission their own typefaces.

I don't know because a custom deal must be made, but it sure isn't a small amount of money.

I don't think it's the main reason but it's one to consider.

How much money will TikTok go on to save now that it has its own typeface instead of all the money it had to pay previously for using Proxima Nova in the face of so many millions and millions of users?

https://newsroom.tiktok.com/en-us/introducing-tiktok-sans

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