After a decade of designing digital experiences, I've finally come clean about my secret design sin: I've always hated wireframes. 🧵

at this point investing any amount of time in a Balsamiq-esque wireframe as i was taught in school seems archaic. i've worked with c-suite members who have made prototypes of their own visions/ideas in PowerPoint ahahaha

Good ‘old PPT

i remember in university i had a prof tell me it was the best design tool for non-designers. my professional career has so far validated that lol

I feel like Canva is creeping on that territory.

most certainly – i have non-designer friends in comms/marketing jobs who use it for social media stuff nowadays. putting together passable design has become a lot more accessible (so expertise on the underlying UX and having good taste are the ultimate advantage now imo)