What if the goal isn't to design a product—but to design the behaviour towards a product?

Context, perception, and accessibility can trigger an emotional response. What type of behaviors are you trying to encourage from that?

Time is another context that can alter perception (thinking of art and music esp)

I was thinking a bit more optimistic like how architecture can shape the meaning of objects within it—or 3D, changing the lighting within a scene affects the perception of the object. It's the same principle: you design the indirect relationships rather than the object itself.

Feels like Facebook did this… they wanted people to be addicts so they designed the product to encourage the behavior based on psychology

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