I honestly think this is the boldest and most intuitive design decision taken in the past decade.
Thread
There have been stories about car companies reversing course on touchscreen interfaces and returning to buttons and dials. I support that move, for safety reasons, but feel that heads-up projected displays like this still have a lot to offer (when combined with safer controls)
I think what impresses me most about the interior above is having so much control and information in the wheel itself. Perfect balance.