Brand and Design Strategy, Brand Identity Redesign, and Brand Implementation for VSCO's new business and audience shift.

Visual Supply Company

https://estplus6.com/work/vsco-brand-platform-relaunch

Haha I feel the same at first look 👀.
It's a "refresh" and not a "rebrand" so evolutions are subtle. 😉 

"The intention was never to do a complete redesign but a brand evolution. We evolved the logo and rethought the usage of its typographic family"

Example of the logo evol.👇

I can't tell the old and new logo apart 🫥

Rebranding day 👀

VSCO shared its new refreshed branding and it's 👌

More details in thread 👇🧵

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