In general moodboard/stylescape is a necessary step for me, especially if the client hasn’t a clear idea for its brand (usually just a logo)

What’s your design process like and more precisely do you moodboard/stylescape and get approval on those by clients or go with your gut and design full homepage first? Kinda in between at the moment and desperately want to improve my process

In general I like to explore different solutions with a several typography approaches, color palettes or illustration styles

If I am lucky 🍀 the client will choose one direction, but usually I need to prepare a Frankenstein between 2 directions 😏

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