Why is it so hard to do great work at scale?

The Cost of Craft

https://gk3fyi.substack.com/p/the-cost-of-craft

what topics should i write about next? i have some ideas, but curious what is top of mind for u 🤔

Really enjoyed this, thanks George! Subscribed ✅

collected some of my thoughts on craft at scale, and why it can become a big challenge:

https://gk3fyi.substack.com/p/the-cost-of-craft

This article makes me want to follow you immediately

Oo just saw @georgemaine share this today (George’s 🤝)

Same for me as a first designer: “I was tired of "moving fast" and “testing” incomplete, rushed versions of big ideas. After a few rounds of questionable data the other functions would push design to start making compromises. Eventually we’d ship a distorted, soulless version”

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