Really sad what’s happened to Allbirds. Although they’re a sustainable friendly brand they catered too much towards tech bros and a small percentage of Eco-thinking westerners sfgate.com/tech/article/a…

San Francisco tech bros’ shoe of choice is struggling big

Allbirds shares are valued at $1.25 each. When the shoe company went public, shares...

sfgate.com

It’s like Western brands haven’t learned what happened to companies like Amazon and Uber when you have to expand outside your local user base. It’s why I’ve slowed down my own shoe brand and rethinking it.

Got some good advice from some fashion folks to do one offs for now and generate interest. Now the question is how to get proper sustainable material…no pun intended, that’s sustainable long term. Figuring/researching that now