In this interview, Jony Ive, the former design head of Apple, discusses what it takes for organizations to allow creativity to grow and thrive.

‘The creative process is fabulously unpredictable. A great idea cannot be predicted’

https://www.mckinsey.com/capabilities/mckinsey-digital/our-insights/the-creative-process-is-fabulously-unpredictable-a-great-idea-cannot-be-predicted

Sunday reading: https://www.mckinsey.com/capabilities/mckinsey-digital/our-insights/the-creative-process-is-fabulously-unpredictable-a-great-idea-cannot-be-predicted

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