1. Clear ideas. Oftentimes people understand their own idea so well and suffer from the “curse of knowledge”. They simply don’t know how to shift their perspective to someone else to uncover the ideas true value.

I wonder if anyone would be interested in an online course about this? (It’s been a successful one inside of Google)

2. Knowing the next step. Every great idea needs advocates and champions. But not everyone knows when or how to create these champions.

3. Storytelling. Plot is what happens, story is why it matters. And story is what moves people to take action, become and advocate or provide resources. Story is how great ideas live beyond ourselves.

I’ve worked in ad agencies for almost a decade and now Google for 12 years and the biggest challenge I’ve seen in creating truly innovate products is three simple things: 🧵

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