First time I saw this was on Laws of UX. Didn’t know it was such an old study! lawsofux.com/aesthetic-usab…
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Just fell down a UX psychology rabbit hole. 1995 study says pretty = easy to use?! 🤯 Mind. Blown. But hey, it's 2024 - are we still judging books by their covers? Or apps by their icons? 🤔 referring to the origins of Aesthetic-usability effect.
Ikr?! That’s amazing! UX research going back to 95 that shaped our approach even today!