I hadn't noticed this, but Jaguar has entered the world of fashion and perfumery 😂. With this teaser, we can see everything that's coming from this great car brand.
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executing on a brand extension is tricky because it has reference the previous while being something new. this looks nice but i don't even see the iconic jaguar shape.
I really like the typography, it's just that the brand is so strong that it seems like it's from another industry.
it's definitely an eyecatching teaser. what does it have to do with jaguar? nothing. so umm good luck with that! lol