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If you look at Nike's blunder and think "haha what fools" - you haven't learned the lesson. To avoid making the same mistakes we must understand why they seemed reasonable in the moment. spavel.medium.com/nikes-25b-blun…
Nike’s $25B blunder shows us the limits of “data-driven”
The illusion of data as “objective” conceals that it rarely shows you the whole picture. Making decisions based on the easiest data to…
spavel.medium.com