From croissants topped with ice cream and cookies to fatbikes, products are becoming caricatures of themselves. We're losing the simple, authentic charm of classics, sacrificing substance for spectacle, the attention economy changing cities
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That’s why I always intentionally look for food that are made out from very minimal ingredients: croissant, Anpan (Japanese red bean bread), bagel, pretzels. The simpler ingredients, the more craftsmanship needed to perfect them.