Last year, together with tonik team, we decided to pitch bubble website and product redesign. Our goal was to make the visual language more playful and engaging. The landing page communicate bubble capabilities from the start with product showcase. Rejected 🥲
I think the problem is that it's too far from current brand ergo doesn't maintain current brand presence of bubble. Great strategy in situations like this is building on already established brand so they can identify with your redesign. This feels like complete 360