I collaborated with High Tide last year on a super fun rebrand for legacy sock (!!!) company Thorlo. The best part was getting to do my take on the ideal logo—huge, bold, and all caps (see: Ilford, Jil Sander, Ebbs, etc.)
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I’m yet to find a client that will just want a lovely big bold type like this. They all want something more detailed and mark based. The identity and logo makes we want to own a pair! 👌🏼👌🏼