The truth is that most designers don’t know (or care) enough about the underlying business to have the kind of impact they aspire to.
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This. 100% this. But at the same time, can we “force” someone to get so much into their job they truly immerse into the topic? I’m one of the group that does immerse into the business, but I’m a weirdo 😅
It’s every individuals choice of course, I just think it’s a very limiting one.