Why is it so hard to do great work at scale?

The Cost of Craft

https://gk3fyi.substack.com/p/the-cost-of-craft

Stuga makes it easy to own homes with friends, family and business partners.

Stuga | Buy, own and invest in real estate, together

A very thoughtful article on the inherent tension between craft and business growth from @gk3 which goes deep on some points raised by @andy around his time at FB and what a designers definition of impact is.  https://gk3fyi.substack.com/p/the-cost-of-craft

Stoked about Stuga. Amazing team and vision, brand + web done in partnership with Human NYC. Product launch coming soon.
www.stuga.homes

The truth is that most designers don’t know (or care) enough about the underlying business to have the kind of impact they aspire to.

Posts