A photo of three coffee mugs. One black, one brown, one teal. They each have the logo for Healthy Hearth Coffee. The logo is made of a semicircle in front of a rectangle, with a three-pointed crown set inside.

https://www.alleycatindustries.com/blog/healthy-hearth-coop

Just finished working on this brand design for an earthy coffee brand. Looking for feedback (or just people to tell me it's awesome--that's cool too). Thanks! https://www.alleycatindustries.com/blog/healthy-hearth-coop

There is thinking behind the logo, which is really good to see. I haven’t seen a fireplace that shape in ages (pizza oven maybe) but it works. The teal colour is unexpected: it’s neither warm nor ‘coffee’ flavoured - if you’re after feedback this is one aspect I’d refine, maybe.

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