Ok, a question for the group: As brand designers, what metrics do you gather to defend your work? Context: looking for better ways to defend my team results at an in-house Design group
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Design needs work. If the client can agree to the things that need addressing it becomes easier. It’s less about defending the work and more about ‘does this aspect of the new design achieve this?’
A good friend has attempted to create a point system for logos that is interesting, but flawed. linkedin.com/posts/activity…
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