I don't want to sound all negative, but what happened with medium sized companies building apps/services, which are not only looking to *scale*?
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What I mean is, once they reach a decent amount of profit, they continue to produce value to their existing (and new) customers and not reach for some ridiculous valuation and sell to some *big company*?
I know that's capitalism and all, do CEOs not have the dream of having a sustainable business in which they have control for a long time, instead of just working towards a massive buyout?