You should talk to customers as much as you can. Just make sure you only factor in feedback from people who are your ICP — thinking that all feedback is equal, or cherry picking what you agree with are the traps for early teams.

Designers what in your experience has been the simplest + most effective way to get user feedback for B2B? Early stage, 5 person team. Should I be relying on metrics we’re collecting instead, or setting up in-person interviews? Any thoughts appreciated!

When do you want feedback? Ie. What stage of the product making process

It helped us a lot! It wasn't easy to set them up but we got very valuable insights just with 5 interviews.

I’ve found end user feedback in b2b can be difficult since a lot of companies don’t want to conduct user interviews with clients.

Analytics are going to be your most consistent source of insights, but account managers/sales teams are usually good sources of client feedback!

I’ve gotten very close to customer success/support, and doing a bit myself. It has become very natural during/after a call or on-boarding to ask “how’s this resonating, “what do you think so far?”, “if you had a magic wand…” and get really good insight into pain points

Posts