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@davidmendes
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David Mendes
David Mendes

Tupperware rebranded recently, and now they file for bankruptcy. Unfortunately, I have the impression that this is somewhat common: companies do rebrands as a last ditch effort to generate some hype.

David Mendes

This statement, used by Steve Jobs when introducing the "Think Different" campaign to a small group of employees, really tells a lot about what brand building is all about.

David Mendes

I love that technology keeps evolving and that our devices can do more stuff with every new app, feature, and generation. The possibilities are endless and that’s addictive, but at the same time, I would love my phone to do much less.

David Mendes

One thing I didn’t like about the visual identity for the Paris Olympics is how they abandoned the traditional pictograms for crest-like symmetrical compositions. They look good, but the sports are very difficult (or nearly impossible) to decipher at a glance.

David Mendes

Anyways Creative created a beautiful set of Yoodles for the Paris 2024 Olympics. I honestly didn’t know that YouTube had their own version of Google Doodles, but I really like how Yoodles are not as limited by the logo as their Google counterpart.