Amp (formerly The Commerce Company) had acquired leading Shopify products, but wanted them to unify them under the same brand language. After raising $10m, Amp engaged me create a new brand that reflected their ambition, unique culture, and could scale and adapt to the journey ahead.

Have been very slow and very lame with case study writeups, but I recently lead a complete rebrand for Amp, including a new brand system to scale across their products and marketing — it was a lot of fun. Check it out here 👉 https://considered.design/work/amp/

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