Latest post — How great products needs custodians of quality, how they become bottlenecks, and how bringing in more perspectives helps improve quality quickly. considered.design/writing/bring-…

To increase quality quickly, bring in more perspectives

Broader perspectives help to refine products quickly, and improve the long term cultures behind them.

considered.design

Have been working through a backlog of posts, and have my first one ready. Experience North Stars — Articulating a clear feeling, from the customer’s perspective, that can be used as a touchstone throughout the project. considered.design/writing/expere…

Writing north stars for the experience

Articulating a clear feeling, from the customer’s perspective, that can be used as a touchstone throughout the project.

considered.design

Have been very slow and very lame with case study writeups, but I recently lead a complete rebrand for Amp, including a new brand system to scale across their products and marketing — it was a lot of fun. Check it out here 👉 considered.design/work/amp/

Amp

Amp (formerly The Commerce Company) had acquired leading Shopify products, but wanted them to unify them under the same brand language. After raising $10m, Amp engaged me create a new brand that reflected their ambition, unique culture, and could scale and adapt to the journey ahead.

considered.design

Some happy accidents in blender today

Duncan Shotton used to make these, but they were discontinued after cheap knockoffs emerged. I like it so much I made one out of wood

Pumpkin is taking over the vegetable patch