I think we have gone past that stage to now a place of nuance. Where content can have a lot of value in someones life, the people they watch etc.. If we are talking about SEO or the blandest ads/influencers fair. But content was really just a moniker for internet media though.
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Art is not content, and an artist is not a content creator. Content is corporate jargon bullshit, devoid of depth or real meaning, and is comparable to the word junk. Content creators are essentially junk creators, existing solely to distract and divert attention.
