A few months ago, I had the opportunity to develop the brand identity for a company at the forefront of pioneering new AI models. Full story here: t-bi.link/cartesia
The Brand Identity – Graphic Design’s Greatest
Cartesia’s work is seeped in research. The company was founded by a team of PhDs from Stanford’s AI Lab, where they pioneered State Space Models (SSMs) – a new approach for training large-scale foundation models. After having published world-class papers that have steered advancements in the AI field, Cartesia is now bringing its research to life with practical tools for today’s world. As the company shifted into this chapter of tool-building, it began looking for an identity that would tell its story, and tapped into the creative brainpower of ODA, led by Barcelona-based designer Ennio Dybeli.
t-bi.link