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Why Do Great Companies Make Bad Products? Design Analysis

Did you type it up in another text editor? Looks like there's a bunch of carriage returns forcing line breaks (it's just wide enough of desktop to make it look normal).

Lol. I thought these were mini poems of realness 😂

You don't build things just because other people built them. There was an insight that got those people were they are, and you pay attention to the insight, you don't just copy+paste.

I know we're all fear-motivated-loss-averse humans, but if we KNOW that why can't we beat it?

Lol I love it — mini realness in tech poems is a great idea for a series. Brings levity to tired thought leadership, but doesn’t ignore it either. 

Might have to
just
run with
It

Having spent a lifetime at huge companies, I've thought about this way too much. It seems inevitable when large teams reach a certain position. Here's a great video on the topic:

https://youtu.be/KhsvRukn0lE

Ah weird this formatting looked normal on desktop web but looks broken on mobile (cc @andy)

Just about every time I've met with UX folks @Meta over
the years, I hear a consistent theme:

"Exec team wanted us to clone product X, we tried to
convince them why we should build product Y instead"

That's a tricky environment to operate in, and probably
not uncommon in SV..

Why do they stop trusting their teams and themselves,
and start trusting incumbents and signals they see
online?

Why do they stop taking risks?

Why do they forget how they started and shift into
something they think they're supposed to be?

In this essay, I will… 😶‍🌫️

I remember a version of this while @Google. To be fair,
sometimes it worked. But more often it didn't.

Why is it most companies when they reach maturity /
market leadership forget how to innovate?

Why do they focus on playing defense reactively
instead of offense creatively?

But for real, why do these executives have to be so formulaic? Mad props to any leader who can break free of these tropes and think for themselves.

In my experience, when a leader does break free, it doesn't have much to do with great ideas.

Yeah I had drafted it as a tweet then twitter web is so confusing with drafts so I screenshotted to save for later; then copy pasted the text from Mac os’ OCR thing lol. So I guess I was asking for problems 🙃

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