Creative directors are taking a page from editorial photography to capture products in up close and personal hyper-reality. Here’s why. 

Brands are using macro photography to grab your attention in a whole new way

https://www.editorx.com/shaping-design/article/macro-photography-branding

I took a close look at the macro trend—and the general push towards editorially driven photography in branding—over on the Shaping Design blog! https://www.editorx.com/shaping-design/article/macro-photography-branding

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