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Rohit Lakhotia
Replying to @jimhill

A little confusing. Looking at the title, it felt like a tool for IT people to perform access control over a set of tools. I did not exactly think it would have feature flags as featured flag are general and not related to just auth, etc. But website looks slick and simple.

Jim Hill
Replying to @rohitlakh

Thanks Rohit. You could be right in terms of the phrasing “access control” without elaborating. It was on purpose. Our belief is that feature flags, entitlements and permissions are actually all forms of access control. Ultimately they enable or allow a user to do something.

Jim Hill
Replying to @rohitlakh

My co-founder and I have built multiple apps, platforms and SaaS businesses over the years. As they grow we’ve ended introducing all of these, in different frameworks & languages. And we’ve noticed standard patterns that have been unified to create Limits.

Jim Hill
Replying to @rohitlakh

This is really useful feedback. I’m gonna have a think, as we don’t want people to assume it’s just RBAC. Thank you!

Caspian Ievers
Replying to @jimhill

Also, why not “The unified way to control…” ‘one’ introduces me to the idea that there are other ways (to your competitors). Which considering I’ve never consider this is a problem that needed solving I’m now considering who else might be solving this too.

Jim Hill
Replying to @caspianievers

Great feedback, thanks for taking the time to read and comment Caspian. 🤙 And yep this is a techie product but didn’t say so up front, as I wanted to get feedback from everyone. Much appreciated.

Caspian Ievers
Replying to @jimhill

I skimmed the homepage and have to admit I have not idea… but my guess is I’m not your audience. Small suggestion: never use ‘just’ in marketing copy.