I do struggle with this, obviously! The solution I found was to scale the time and deliverables. Not the process, if that makes sense.
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Something I ALWAYS struggle with when working on identity projects is the varying budgets teams or individuals have and then changing the process or cutting steps to fit the budget. It’s almost like creating tiers for your process based on budget – anyone else struggle with this?
Totally makes sense! I think the “full process” of an identity project for me is actually what takes up the time. The deliverables I see as additional assets to create after building the identity – which can obviously be cut.
