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@juergenhassler
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Jürgen D. Hassler
Jürgen D. Hassler

A calm and empty MAD studio after a full day workshop with a client. 🌸

Jürgen D. Hassler

Windmill logo animation for Propel.

Jürgen D. Hassler

We had the rare opportunity to brand a lithium-ion battery containment and fire extinguisher company called Lionlabs. The brand borrows from the philosophies of safety design: learnability, efficiency, and memorability.

Jürgen D. Hassler

A little type experiment we did at MAD for our lab. Who can spot MAD? 🙋‍♂️

Jürgen D. Hassler

Recent rebrand we did at MAD for Polyteia. Their GovTech platform now shines with a soft-hued palette, transforming data into actionable insights for city leaders.

Jürgen D. Hassler

Some brand work we did at MAD in collaboration with the talented Martina Paukova for aware.

Illustration of a person hiking with a dog in nature.