It seems like a long-needed break for the internet, an approach to refocus and reduce the noise. This will clearly make them stand out.
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I am pretty sure we'll now see way more sites like these. I love this direction. Simplistic, elegant, with a clear focus on stories instead of flashy, fancy effects-sites overloaded with information. lovefrom.com new.computer mymind.com
Johnny Ive and one other persons agency. Do big branding projects for truck loads of money