We've been pushing Figma and using for large print exports directly out of Figma. Conference assets such as backdrops, banners, info sheets etc. It's so nice to use vector based product assets all in the same tool. There's some pixel math and CMYK conversion pain, but it works!
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For product design and pushing out some print materials here and there, my bases are covered in Figma. But I have friends like @rinker who is a master in Illustrator and probably still uses it for logo, brand, and illustration work all day still.