I worked with a team of Brand Strategists when I was at Twitter in 2015 or so. We designed and pitched campaigns for big brands to activate on Twitter.
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This is a perfect app to connect designers with brand strategist like a creative couple to bring any project to success. The sadness thing is that a lot of designers never heard about us, brand strategist, is it true ? 👻
But what about now ? Is it changing? I mean, more often I see a brand designers, that combine a strategic role with design skill
Not sure! I now work for smaller companies and we aren't big enough to have a Strategist just yet. I work in startups, crossing over between Brand design and Product design most days.
For me the market is changing; manies companies are trying to avoid brand strategic role and looking for brand designer. From other hand, a lot of designer never work with strategist, only directly with the owners