I find it interesting that even though there are a lot of designers working in enterprise (B2B) products pretty much 100% of design conversation revolves around consumer products and marketing design. Why is that? Because it seems boring & visually unappealing to most designers?

One reason is it's just not as "sexy" as consumer design which is arguably held up as the pinnacle of design/what we should be aspiring to.. which probably contradicts the whole "design can save the world" thing if we're not solving problems at the corporate level lol

Aside from the visual aspect it's just harder to work on enterprise apps due to inherent complexity, a massive learning curve about a new industry and lack of good references (usually behind a paywall).

I'm working on a consumer app after being primarily on the enterprise side and just having access to users is.. a big gamechanger lol Designing for people who choose to use something rather than be mandated to use something can be a challenge, though

Yes, there are different challenges but I still think enterprise is way more difficult and not for everyone. Consumer has huge advantages. Plenty of references, access to real users, way less complexity. In most cases you understand right away what the app is supposed to do.

Also curious how you went from enterprise to consumer. Usually, consumer companies don't seem to have much of an appreciation for seeing enterprise apps in your portfolio.

I basically argued my way in which.. I was honestly surprised when it worked out lol I could tell there was doubts from the team but one argument was simply "if you don't give me this chance, who is going to/we all have to start somewhere" so.. I guess they agreed

Wow, glad it worked out for you. I've heard it's really hard to switch from enterprise to consumer. Companies look for the type of design they want to see in their app.

Literally my life story as a designer