Yep! Work closely with brand strategists leading up to brand identity.

I do both. I don’t think it’s really possible to separate design from strategy.

I worked at a design agency, and we had strategists on the team.

I’ve worked with some good ones and have played that role for various phases of my design career. In my case, a mix of generative research, opportunity finding, concept validation, etc. and it gave me valuable skills and perspectives I’ve taken into my end to end design practice.

But also have to mention that I’ve also found it impossible to not be doing both as a designer, can get tricky navigating this and not stepping on toes

Probably where that landed for me was in understanding how the pieces come together in product definition and planning, and how all that overlaps with biz / market strategy and bet-making.

Wow I’ve usually found it to be the other way around! I’m usually the only strategist in a team of designers. That’s awesome. Curious how that experience was for you

Sorry to hear it wasn’t a fruitful experience for you. 😅 hope that doesn’t deter you from working with other strategists! Every strategist is different and brings different pov

I worked on a team of all strategists and researchers as a sole product designer

Learned amazing stuff that I use every day from some of the best in the business. Otherwise it was kind of a mess/would have been a bad move to stick around too long

Of course. The combination is wonderful in brand work. The ingredients to the recipe.

Yes!! The agency I’m at has three main branches: strategy, design, tech. From my experience, strategy 🤝 design and we’re constantly bouncing back and forth off each other

I currently work on a team with a strategist/strategy team.

I have. In my experience the strategist has typically been a function of the research team, but they apply findings to prototypes or vision narratives. Output has more or less been concept design.

Our studio doesn’t do any design work without strategy. It’s critical to success IMO

Yesss as a strategist myself I love working with designers. 
Strat 🤝 design

I have, only once. Jury’s out. Despite him being a great person and fun to work with, I didn’t understand what he added beyond what the more senior designers on the team added.

There’s a lot of designers here so I wanna test something out! 👀 Have you worked / collaborated with a “Strategist” before? Or are you like “wth is that?”

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