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Pete Petrash
Replying to @polo

Extraordinary designers invest in understanding the business, market, customers, and company strategy well enough to identify high leverage opportunities that influence the company roadmap/priorities. They also motivate & empower others to do the same.

Polo
Polo @polo
Replying to @petekp

What a great answer

João Araújo
Replying to @polo

Ability to shift between different levels (e.g. from market dynamics to pixels) at the right time.