Here’s why the product designer role is losing relevance fast: 1. Lack of Business Focus Designers these days, myself included often share screens and mockups, which, while visually impressive, do not address business priorities. 1/4

Businesses care about how design impacts acquisition, user engagement and satisfaction, retention, and monetization. To remain relevant, designers ought to demonstrate how their work drives these key metrics.

I miss when designers shared deep insights into how their work was pivotal to business success. Can we all go back to what matters? If it doesn’t sell, it’s not design. Selling is proof of utility, and utility in what we build defines success.