so we design these lengthy websites, but have you ever fully read a website?
Thread
Yes, I was thinking of marketing, software/service kinda websites. We spend so much time articulating, animating, designing, and working on the thing. But then it struck me, I never go through a website—usually just signing up if the hero tells me enough.
How I like to think about is that you're designing a movie when the user only needs a trailer. The trouble is that multiple types users need different kind of trailers, so you stitch these trailers into a movie that's too extra for any one kind of user.