The truth is that most designers don’t know (or care) enough about the underlying business to have the kind of impact they aspire to.
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Yes, and in your opinion what is the solve for this? I studied business in art school and it’s something I’ve built my career around.
The (very) oversimplified answer is by applying the same curiosity that draws most people to design to the business itself. In reality, there are loads of systemic issues in design education, mentorship, etc. that need to change.