https://www.awwwards.com/academy/course/the-secret-sauce-creating-brands-that-are-impossible-to-ignore

Virgil Abloh™ FREE GAME

https://youtube.com/playlist?list=PLzKJi2GjpkEFsV13D3WPm5s6tZVkvKJ1-

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This is a great intro into branding process. https://www.awwwards.com/academy/course/the-secret-sauce-creating-brands-that-are-impossible-to-ignore

Brand personality: mission, vision, purpose, taglines, tone of voice, brand messaging (3)

Is your friend looking for information on identity design (logos / style guides) or construction of a brand (designing across all touch points?

The “friend” is me :) I already kinda solved it through several practical projects, but I was looking for construction of meaningful brands.

to grow layout skills: the book “Typographic Design: Form and Communication”

to grow logo design: practice + get a friend (who knows) to critique

to become great at brand/strategist/ldrship: learn about great brands, what they did, and why it landed

no book, just synthesis

Here’s a step by step from Virgil:

https://virgilabloh.com/free-game/

What book would you recommend to a designer, who was mostly working on "practical design" the whole life and now wants to learn Branding tricks without getting too basic information for juniors. Is there a book/course that's called "Brand Design for Senior Designers"?

I would focus on internal branding to drive external branding. Brand core: brand values, story, strategy, guidelines, why they exist, what makes them different, who they speak to. (2)

Not sure if this is what you are looking for but I enjoyed Futur’s Building a Brand series: https://youtube.com/playlist?list=PLzKJi2GjpkEFsV13D3WPm5s6tZVkvKJ1-

I don’t think this is exactly what you’re looking for, but this book has a kind of interesting connection of thoughts. But it’s more about the brand experience than just identity design.

Here’s a bunch of inspo: https://www.rebrand.gallery/

I think what goes behind a brand many times is the concept of brand tribes and the story of the company you’re trying to portray (1)

I kinda know the process. I was more interested in some deeper ways of working with brands, like a professional case studies with true process behind it (not public, polished case studies)

for which category? compsition? story? logos?

I’m grateful, but it still sounds like junior advice. Looking for something more specific and practical.

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