Is your friend looking for information on identity design (logos / style guides) or construction of a brand (designing across all touch points?

The “friend” is me :) I already kinda solved it through several practical projects, but I was looking for construction of meaningful brands.

Here’s a bunch of inspo: rebrand.gallery/

Rebrand — Stellar visual identity inspiration

Rebrand is a collection of the best new design systems, visual identity introductions and rebrand videos. We curate breathtaking videos that capture new brand identities.

rebrand.gallery

Here’s a step by step from Virgil: virgilabloh.com/free-game/

This is a great intro into branding process. awwwards.com/academy/course…

I kinda know the process. I was more interested in some deeper ways of working with brands, like a professional case studies with true process behind it (not public, polished case studies)

Not sure if this is what you are looking for but I enjoyed Futur’s Building a Brand series: youtube.com/playlist?list=…

to grow layout skills: the book “Typographic Design: Form and Communication” to grow logo design: practice + get a friend (who knows) to critique to become great at brand/strategist/ldrship: learn about great brands, what they did, and why it landed no book, just synthesis

I’m grateful, but it still sounds like junior advice. Looking for something more specific and practical.

for which category? compsition? story? logos?

I think what goes behind a brand many times is the concept of brand tribes and the story of the company you’re trying to portray (1)

I would focus on internal branding to drive external branding. Brand core: brand values, story, strategy, guidelines, why they exist, what makes them different, who they speak to. (2)

Brand personality: mission, vision, purpose, taglines, tone of voice, brand messaging (3)

I don’t think this is exactly what you’re looking for, but this book has a kind of interesting connection of thoughts. But it’s more about the brand experience than just identity design.