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Connor Lowe
Replying to @av

Is your friend looking for information on identity design (logos / style guides) or construction of a brand (designing across all touch points?

Alexander Vilinskyy
Replying to @connorlowe

The “friend” is me :) I already kinda solved it through several practical projects, but I was looking for construction of meaningful brands.

Connor Lowe
Replying to @av

Here’s a bunch of inspo: rebrand.gallery/

Rebrand — Stellar visual identity inspiration
Rebrand is a collection of the best new design systems, visual identity introductions and rebrand videos. We curate breathtaking videos that capture new brand identities.
Connor Lowe
Replying to @av

Here’s a step by step from Virgil: virgilabloh.com/free-game/

Virgil Abloh™ FREE GAME
Adam Kozel
Replying to @av

This is a great intro into branding process. awwwards.com/academy/course…

Alexander Vilinskyy
Replying to @adamkozel

I kinda know the process. I was more interested in some deeper ways of working with brands, like a professional case studies with true process behind it (not public, polished case studies)

Charlsy Yang
Replying to @av @adamkozel

Not sure if this is what you are looking for but I enjoyed Futur’s Building a Brand series: youtube.com/playlist?list=…

Diego Segura
Replying to @av

to grow layout skills: the book “Typographic Design: Form and Communication” to grow logo design: practice + get a friend (who knows) to critique to become great at brand/strategist/ldrship: learn about great brands, what they did, and why it landed no book, just synthesis

Alexander Vilinskyy
Replying to @diegosegura

I’m grateful, but it still sounds like junior advice. Looking for something more specific and practical.

Diego Segura
Replying to @av

for which category? compsition? story? logos?

Sam Di Mauro
Replying to @av

I think what goes behind a brand many times is the concept of brand tribes and the story of the company you’re trying to portray (1)

Sam Di Mauro
Replying to @av

I would focus on internal branding to drive external branding. Brand core: brand values, story, strategy, guidelines, why they exist, what makes them different, who they speak to. (2)

Sam Di Mauro
Replying to @av

Brand personality: mission, vision, purpose, taglines, tone of voice, brand messaging (3)

Connor Lowe
Replying to @av

I don’t think this is exactly what you’re looking for, but this book has a kind of interesting connection of thoughts. But it’s more about the brand experience than just identity design.