Can’t see a connection to the original brand or to some new product developments that would make sense. That’s why it’s hard to “believe” the brands promises and it’s lacking authenticity for me.

Looks like a desperate attempt to get attention from Gen Z. They are ditching the old audience and it's interesting to watch wether they attract new one

Toys 'R Us was planing a rebrand right before filling for bankruptcy. Tupperware rebranded right before filling for bankruptcy. Jaguar has been in trouble for some time and now they rebrand. It this rebrand also a last ditch effort?

I like this headline today
"Jaguar's Cringeworthy Rebrand Forgets That The Logo Was Never The Problem"

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