Toys 'R Us was planing a rebrand right before filling for bankruptcy. Tupperware rebranded right before filling for bankruptcy. Jaguar has been in trouble for some time and now they rebrand. It this rebrand also a last ditch effort?
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Looks like a desperate attempt to get attention from Gen Z. They are ditching the old audience and it's interesting to watch wether they attract new one
I like this headline today "Jaguar's Cringeworthy Rebrand Forgets That The Logo Was Never The Problem"
