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Andrea Torrone

Do we design for user or for people? And (why) is this difference important? This essay by T. Majewski stimulates reflection on “user”, a landmark term in the semantics of product design, that has become part of the common language and that today demands a new consideration.

It’s time to retire the term “user”
The proliferation of AI means we need a new word.
Andrea Torrone
Replying to @henro

Yes, this could certainly be the case, I am sure Mosseri has to weigh his words carefully. To think that a 'improper' use of this terminology on his part could cause negative investor reactions, for example, is worrying but not completely impossible.