👋 Hey fellow designers, what’s your pain points in your product team these time? Very interested to know more about what you are living right now.
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Measuring the impact of design choices. Currently in Design Ops this seems to be the biggest pain point.
Thank for your comment @lbg. I don’t know if it is related to the economic context but it seems that we need to rationalize the design effort. I saw lots of companies cutting their design budget to focus on marketing and sales. We clearly need to show that design have an impact.
Indeed, it’s sadly a common thing now. That’s why measuring the impact would be a great opportunity IMO to show to stakeholders how design is really impactful.
Totally Agree. How do you manage that in you daily work? You invest in analytics? Do you work with sales? What kind of user feedback helps you to proof that your design is impactful? Sorry a lot of question but very interested! Haha
I’m currently pushing the design team to invest more time into user interviews and small A/B testings driven by designers. By doing this we’re trying to gather more data then before and present design solutions based on this data collection.
Do you have anything that would be useful to share about that? It would be great to know more from your POV
Still experimenting TBH. I wonder if there’s a more impactful method for Design to autonomously gather useful data to present to stakeholders.