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Jonathan Scanzi

👋 Hey fellow designers, what’s your pain points in your product team these time? Very interested to know more about what you are living right now.

Luca Burgio
Replying to @jscanzi

Measuring the impact of design choices. Currently in Design Ops this seems to be the biggest pain point.

Jonathan Scanzi
Replying to @lbg

Thank for your comment @lbg. I don’t know if it is related to the economic context but it seems that we need to rationalize the design effort. I saw lots of companies cutting their design budget to focus on marketing and sales. We clearly need to show that design have an impact.

Luca Burgio
Replying to @jscanzi

Indeed, it’s sadly a common thing now. That’s why measuring the impact would be a great opportunity IMO to show to stakeholders how design is really impactful.

Jonathan Scanzi
Replying to @lbg

Totally Agree. How do you manage that in you daily work? You invest in analytics? Do you work with sales? What kind of user feedback helps you to proof that your design is impactful? Sorry a lot of question but very interested! Haha

Luca Burgio
Replying to @jscanzi

I’m currently pushing the design team to invest more time into user interviews and small A/B testings driven by designers. By doing this we’re trying to gather more data then before and present design solutions based on this data collection.

Jeff Golenski
Replying to @lbg @jscanzi

Sounds like growth design tactics. I love it!