From design tools, to our design process, to the user behaviors that will change the way we design — a list of what to expect for User Experience (UX) Design in the next year.

The State of UX in 2025

I don't know if UX-only practitioners are going to be as employable in this current landscape but my opinion has always been "you can't separate UI and UX" 🤷🏻‍♀️

But I can see a world where UX practitioners become design-forward PMs which is a win/win for everyone I think

Relying on dark patterns and obvious means to squeeze money out of folks only goes so far.. and people are not exactly looking to buy as much as they used to. You can't squeeze what isn't there to begin with

Thanks for sharing, added it to my reading queue. 🙌🏼

This may have been shared already but some truth bombs being dropped here: https://trends.uxdesign.cc/

I never really understood UX purists from a practioner POV but as far as companies go, they're maxing out on short-term gains and whatever promises revenue.. There's still a place for UX in there somewhere but it's not going to be easy (not that it ever was but still)

That was my train of thought too lol. I think UX-only roles could become a rarity or disappear. I don’t think we could ever see research ever outright disappear but I do think it can be devalued or suck in ways that a PM role doesn’t.

It's weird, some companies are deciding "no PMs, only designers" or even telling designers to become PMs.. Maybe it's just that a PM should've been a UXer all along. 

PMs are also being told to do more research which I'm sure is fun for researchers to deal with lol

I don’t think any of the concerns raised here are wrong but the framing of some golden era in the early 2010s diminishes their point for me.

I think a robust organization *should* have both design-forward PMs and hands-on researchers, because there's a lot that goes into both those types of roles.. I also question if 1 person would even want to do all that

Totally agree with this. I can also see those people shift deeper into research but I imagine that’s a harder path.

But that's a problem for the next person to solve, not for the people already making business decisions and driving companies into the ground 🫠

PM might be preferable.. I feel like with research there's pressure to produce specific results or be ignored entirely lol

That’s a valid perspective. What abt UX didn’t make sense from a practicer pov?

Yeah.. I see that from time to time and can't personally relate lol

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