Do you think the bubble has burst?

Which bubble?

UX

I never really understood UX purists from a practioner POV but as far as companies go, they're maxing out on short-term gains and whatever promises revenue.. There's still a place for UX in there somewhere but it's not going to be easy (not that it ever was but still)

That’s a valid perspective. What abt UX didn’t make sense from a practicer pov?

Practitioner*

I don't know if UX-only practitioners are going to be as employable in this current landscape but my opinion has always been "you can't separate UI and UX" 🤷🏻‍♀️ But I can see a world where UX practitioners become design-forward PMs which is a win/win for everyone I think

Totally agree with this. I can also see those people shift deeper into research but I imagine that’s a harder path.

PM might be preferable.. I feel like with research there's pressure to produce specific results or be ignored entirely lol

That was my train of thought too lol. I think UX-only roles could become a rarity or disappear. I don’t think we could ever see research ever outright disappear but I do think it can be devalued or suck in ways that a PM role doesn’t.

It's weird, some companies are deciding "no PMs, only designers" or even telling designers to become PMs.. Maybe it's just that a PM should've been a UXer all along. PMs are also being told to do more research which I'm sure is fun for researchers to deal with lol

I think a robust organization *should* have both design-forward PMs and hands-on researchers, because there's a lot that goes into both those types of roles.. I also question if 1 person would even want to do all that

dang that was pretty doom n gloom

It do be that way sometimes

I don’t think any of the concerns raised here are wrong but the framing of some golden era in the early 2010s diminishes their point for me.

Yeah.. I see that from time to time and can't personally relate lol

A bleak but sobering read.

Thanks for sharing, added it to my reading queue. 🙌🏼